Rachel Valentine

Super Bowl Ad 2020

January 3rd, 2020

Cheetos Popcorn-Can’t Touch this

A spot I watched during the Superbowl was a Cheetos popcorn commercial. The brand Cheetos  came out with a Cheeto flavored popcorn. This ad played going right into halftime. It was the third commercial after the second quarter was over. This ad helped market this product because the brand Cheetos is very well known but they are marketing popcorn now which is different than their usual chip. This ad allows over 100 million people who watch the Superbowl to see the new cheetos popcorn and gets people excited and wanting to try it. People will talk about it and even go out and  buy it right at half time since there is a break. This will give Cheetos a big boost in sales with a brand new rendition on Cheetos because it differs from chips and is a risky move.   It is catchy and has dancing and singing which brings a lot of attention to the commercial and even features MC hammer. This pulls in a wide demographic of people and gets people to remember the uniqueness of the ad and buy the product.

Link: https://www.youtube.com/watch?v=Cdpf1Dl5b_4

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