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After following along with the M & M brand, I have learned about their company’s goals and mission in providing chocolate candies to millions of people across the globe. One technique I learned in this course is brand resurgence, and while M & M’s have always been fairly popular, they are using this marketing techniqueContinue reading “Final -M & M’s”

The M & M candy website is still rolling out a new product, the Hazelnut chocolate M & M. They had the CEO of Mars, Tracey Massey come on tv to NBC and talk about the new product herself. She spoke about the taste, the packaging, and when it will be released to the public. Continue reading “Company Executive/Public Relations”

The most current press release on M & M’s is the new M & M’s chocolate bar instead of the usual M & M pieces we are used to. M And M’s created released commercials working with well known actress Christina Applegate, to promote the past years Superbowl and the new M & M candyContinue reading “M &M’s-Christina Applegate Super Bowl Commercial”

The most current press release I found about M & M ‘s, was the CEO Grant Reid of Mars talking about the  economic impact the Corona virus will have on the candy company.  The company is worth over $40 billion dollars, and most of their manufacturing comes out of China. Grant Reid said his mainContinue reading “M & M’s Press Release”

I am bringing a University of Arizona plastic cup to class. I received this cup for free at a college fair almost three years ago. I still have it to this day because it is a practical item and something I can use everyday.  This item was a valuable advertising technique to this company andContinue reading “Schwag!”

A recent example of the brand M & M’s product placement is in a newly renewed tv show called Superstore. This show is about a group of all different employees who go through the everyday craziness of working in a big store together.  The M & M’s brand product placement is front and center inContinue reading “Product Placement M&M’s”

My favorite fast food place is Taco Bell. They usually have a lot of ads and promotions going on to introduce new products or deals. Right now it is difficult for most businesses to attract customers because people aren’t allowed inside fast food chains or restaurants. Taco bell is promoting itself by making their productsContinue reading “Taco Bell !”

https://www.reuters.com/article/us-berkshire-buffett-brooks/ceo-of-buffett-owned-brooks-running-moves-production-out-of-china-cites-tariff-threat-idUSKCN1S91DU The chief executive of Brooks running decided a few months ago to move much of Brooks running shoe production  from China to Vietnam. This decision came after President Trump threatened to boost tariffs on shoes. This boost would go from a 20% tariff to a 40% tariff. Moving shoes production to Vietnam was heavilyContinue reading “Brooks Running Web Activation”

https://www.brooksrunning.com

After not advertising for the Oscars in five years M & M’s came out with a creative and entertaining ad that brought more attention to their company that an ad in the Super Bowl. M & M’s decided to incorporate the M & M candy characters into the broadcast as if the characters knew whatContinue reading “Oscars -M & M’s”