My favorite fast food place is Taco Bell. They usually have a lot of ads and promotions going on to introduce new products or deals. Right now it is difficult for most businesses to attract customers because people aren’t allowed inside fast food chains or restaurants. Taco bell is promoting itself by making their products available online, in the drive thru and for delivery.
They are specifically promoting to families saying, “Feed your Family” at home by ordering a taco 12 pack. This is an easy dinner solution they can be picked up or delivered to a house, in the spirit of keeping families together and spending time with your family at home and not out.
At this time they are also using the app GrubHub so people can get Taco Bell delivered to their house. As a fast food chain Taco Bell promotes themselves as a company who can get food to people fast. Not being able to come into the restaurant may deter people from wanting to eat out. Taco Bell is promoting themselves in different ways to try to make themselves just as easily accessible to people.
It is a smart choice to take on a personal promotion to people during this time and not be too harsh or in your face. Taco Bell’s drive thru is still open and they are using the tagline, “One day and (One taco) at a time. Taco Bell wants to let consumers know they are here for us and they care about us personally and they are still willing to serve us.
Lastly Taco Bell took on an interesting promotion strategy by creating Taco Bell backgrounds that can be copied and uploaded for free for anyone to use on online calls. Taco Bell is keeping things personal and not pushing promotions in consumers face’s. But allowing their customers to know they are here for them for family dinners, and fun backgrounds to keep online calls light hearted and fun and flavorful according to them.
Rachel Valentine 
Taco bell is know for their humor and convenience. The humor builds a personality for a brand and during the crisis the personality is extended via the app backgrounds. The drive-thru is a hallmark of Taco Bell and they are smart to augment that with delivery during the crisis. Seems like to have a good understanding of their positioning at this time.
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I really like the “One Day and One Taco at a Time” tagline. That is the mentality that many have these days. Taco Bell is the closest fast food location to me, and I have heavily considered visiting their drive thru many times. I just might have to after reading this!
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I feel like Taco Bell is doing great adapting to the needs of people in this time. Since Taco Bell is definitely a cheaper alternative right now rather than getting pizza or restaurant delivery, families are going to be looking for cheaper ways to feed themselves and Taco Bell offers quick and cheap food.
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