The most current press release I found about M & M ‘s, was the CEO Grant Reid of Mars talking about the economic impact the Corona virus will have on the candy company.
The company is worth over $40 billion dollars, and most of their manufacturing comes out of China. Grant Reid said his main priority is making sure the over 10,000 in China are safe, and was quoted saying, “We have a big business in China,” he says. “We’ll worry about the business after that’s fixed.”
I think he spoke to this, and sent out this message to show it’s not about the money or the packaging and distribution of M & M’s and Mars candy, but the safety of all his employees.
He also said he was working closely with the Chinese government on when it would be safe to reopen factories.
This speaks to their company’s loyalty; to not only their customers but their employees as well.
They are sending this message to show that they care more about the safety and health of their factories and employees over the profits. This says alot about the character of the company that they really care about their employees and customers.
Rachel Valentine 
This is very admirable. Since companies are in the business of making money, you’d think that this is what they’d be worrying about. However, this kind of conduct that Mars is performing is an essential part of the money-making process. You need to show care for the world both inside and outside of your company. This is a good way to gain positive PR, which will lure in more customers, investors, and other personnel to the company.
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Your last line says it all ” positive PR, which will lure in more customers, investors, and other personnel to the company.” That is how they still make money.
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This is wonderful to hear. This follows the triple bottom line which is People, Planet and Profit. The triple bottom line is a business concept that is somewhat new. Businesses need to care about people( customers and employees), Planet( care about the environment), Profit is the last thing that people would like businesses to care about. It’s all about putting people and the planet first over money.
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The triple bottom line. You sound like a true marketer!
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That’s really nice that M&Ms cares more about its employees right now than making money. I feel a lot better about the giant bag of them that I have on my kitchen counter knowing that they come from a company that cares about its people.
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Dig in, buy more and you can do so knowing they place profits over people.
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During the pandemic, it’s obvious that pretty much every company is going to be losing money, so focusing on your employees instead of the money you are making (especially when it’s a multi-billion dollar company) is a great public image.
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And image is everything, as the brand will endure with a positive one.
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The smart aspects of corporate publicity in a time of crisis is having the face of your firm be out front and being positive. M&M and Mar’s is doing it right!
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