Final -M & M’s

After following along with the M & M brand, I have learned about their company’s goals and mission in providing chocolate candies to millions of people across the globe.

One technique I learned in this course is brand resurgence, and while M & M’s have always been fairly popular, they are using this marketing technique by continuing to create new M & M’s to create excitement and resurgence for their product. Currently, they just created a hazelnut M & M that is brand new and now even on shelves yet, they are advertising this product and using PR like the president of the company to promote the new product.  This helps them to stay ahead of their competition because they have a multitude of products not just one candy bar.

Knowing that M & M’s is always trying to use brand resurgence to keep ahead of their competitors by creating new products I would use this to land a job by asking to first become a brand ambassador and promote new products for them. Then I would help them with their new product launches using radio ads, tv commercials, and social media. This would show I understand their marketing and advertising techniques by continuing to help with the roll out new products. They use brand resurgence to always keep their product new, fresh, and talked about. Understanding that brand resurgence is one of their main goals in staying relevant in their market. This would help me land a job at M & M’s by helping to create new products or help advertising new products for their next new flavor because they would want people who understand their marketing techniques and can help them move smoothly from one product launch to the next.