Oscars -M & M’s

After not advertising for the Oscars in five years M & M’s came out with a creative and entertaining ad that brought more attention to their company that an ad in the Super Bowl. M & M’s decided to incorporate the M & M candy characters into the broadcast as if the characters knew what was going to happen. The M & M’s spoke to the audience so it was interactive and interesting, and it the ad also promoted Valentines day a huge day for Chocolate sales. The Oscars are closer in date to Valentines day as opposed to the Super Bowl as well. This firm decided to market their product on this awards show because they were able to have multiple ads and stand out like they may not have in the Super bowl with all the other attention worthy ads. The audience for the Oscars is undoubtedly more women than men, and is often called the female version of the Super Bowl. I believe M & M realized that more women may want or crave chocolate during a long awards show like the Oscars as opposed to having a super bowl commercial where people want nachos, chips, and burgers. This is a more targeted audience for M & M and allows their product to have repeated ads and be one of the biggest ads spots for the Oscars.