The M & M candy website is still rolling out a new product, the Hazelnut chocolate M & M. They had the CEO of Mars, Tracey Massey come on tv to NBC and talk about the new product herself. She spoke about the taste, the packaging, and when it will be released to the public. As a company executive she is involved with all the decisions of the company and knows the most about the new products. Her excitement for the new product was a great tool to use on TV. If the CEO of the company is excited for the release of the product customers will be too. She is a well known figure in the company and her self promotion of the product will help its launch to success.
https://www.cnbc.com/video/2019/02/14/mars-wrigley-ceo-unveils-new-mms-flavor.html
Rachel Valentine 
Bringing product to the guests makes the CEO be relatable to the anchors and the viewers. See the anchor grab for a box, it extends the story.
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